Hi Christopher, Here's some Feedback. I used to audit Websites, Funnels, & Ads, and this Framework usually helped me and clients improve results. 🔍 Landing Page Review. 1. Urgent Problem: Anxiety Relief Copy That Hits Home Current copy issue: The page opens with a broad, vague “Unlock Your Calm…” which doesn’t tap into the urgent, daily pain of someone suffering from anxiety. Fix: Lead with a pain-first hook that makes your reader feel understood. Speak their language. Example rewrite: "Still Waking Up With That Dreaded Feeling In Your Chest?"Discover a science-backed method to calm your mind, reduce anxiety, and finally feel like yourself again — without endless meditation or overpriced therapy. This kind of messaging: - Validates what they’re going through - Creates curiosity around a new solution - Builds emotional connection 2. Unique Promise: What Makes This Different? Current issue: No clear mechanism of action. Why should someone believe this guide will work if other tools haven’t? Fix: Clarify the “why this works when other things didn’t” — the new method, framework, or discovery that changes the game. Example language: Unlike most approaches that target symptoms, this blueprint rewires the root of anxious thoughts using the “90-Second Reset Method” — a simple 3-step habit loop backed by neuroscience. You need: - A name for your framework - A contrast against traditional methods (therapy, pills, meditation, etc.) - An emotionally compelling “aha moment” 3. Unquestionable Proof: Build Trust Fast Current issue:Zero real proof. Generic testimonials and vague language are not persuasive. Fix:You need to stack the deck: - Case studies (Even 1 is powerful: “Before/After” transformation story) - Testimonials with photos (real names, locations, or even initials help) - Authority markers (credentials, certifications, studies referenced, endorsements) - Quantifiable results (e.g. “85% of readers reported a significant reduction in anxiety within 30 days”)

@Julian Fleming Hi Julian, Here's something for your lander. TL;DR — Quick Wins to Level Up Your Landing Page 1. Tone: Make it more human and conversational — think 4th grade reading level, not clinical or academic. 2. Stronger Offer: Use the Hormozi Value Equation: 3. Better Social Proof: Use real stories from entrepreneur dads: 4. Audience Clarity: Don’t speak to everyone — speak directly to one avatar, like busy entrepreneur dads. 5. Design Fixes: Clean above-the-fold, real hero image, no confusing button styling. 6. Call to Action: Replace generic CTAs like “Unlock PDF” with benefit-driven action: “Start Your Transformation Now”. 1. 🎯 CORE AUDIENCE CLARITY Current Problem: The page is trying to speak to too many people—plumbers, moms, execs. That’s like throwing darts in the dark. Fix: Narrow the focus to one clear, specific avatar. Let’s go with: Busy Entrepreneur Dads in Their 30s–50s Who Want to Lose Weight Without Slowing Down Their Life Suggested Pre-head: “Hey Busy Dad Entrepreneurs – Want to Drop 20+ Pounds Without Skipping Pizza Night or Client Dinners?” ✅ It’s ultra-specific. ✅ It shows empathy. ✅ It creates immediate relevance. 2. ✍️ COPY FRAMEWORK REVIEW A. The Urgent Problem (Current Grade: B-) Your current lead ("End the shame and frustration…") feels a bit broad. Try this instead: “Let’s be honest—your ‘dad bod’ is starting to cost more than just confidence. Studies show that overweight leaders are 41% less likely to be taken seriously. And every year after 40, your metabolism drops another 1%... This only gets harder.” 👉 This grabs attention fast. It’s real, specific, and makes the reader lean in. B. The Unique Promise (Current Grade: B) "Three Pillar" is a solid concept—but it needs more bite and clarity. Try this: “This is the only system built specifically for busy entrepreneur dads—combining modern medicine, smart timing, and simple daily habits. So you can finally drop 20+ pounds without turning your life upside down.”

@Greg Writer Hi Greg, I'm currently testing 7 audiences. But only 4 Audiences hitting the $2 CAC 1. Interest Stack: 10+ interests.(The best performer so far) 2. 1% Lookalike(Purchasers) 3. 1% Lookalike Stack(Purchasers, Webinar attendees, Leads, Website Visitors, Page Engagers) 4. Broad Interest (e.g Real Estate Industry) The other audiences 1. Advantage + Open Targeting 2. Trinity Stack(no longer works) 3. Broad Specific(Demographics: job title, position, etc)

@Jason Wojo Thanks Jason, will do, I just briefed my creative guy to design more creatives. Will run this on Monday.

Please tell me more about this strategy never heard of it.

@Eric Kinney Thanks Eric, I will do, I just noticed my frequency is starting to creep up, I will be testing new creatives as well.

@Chris Bauss Hi Chris, how's the real estate ads going so far? I'm media buyer based in South Africa, looking to expand to the US market.

Thabo from South Africa. Media buyer & Agency owner based in South Africa. Currently generating leads for realtors and coaches. I have been struggling to sign clients in my area, main objection is cost of service and tools like GHL. So looking to go into the US market and offering my services in a stronger currency. Any South Africans or non-US residents serving the US market in here?