I call it the upgrade tax. You can feel it before every big announcement, the tool gets a bit slow, a bit buggy, things are not broke... but not right. I'm already starting to see it as I work in my favorite local coffee shop this morning. Well, Sam Altman, CEO of OpenAI, the company behind ChatGPT, issued an internal code red because rival systems like Google’s Gemini and Anthropic’s Claude are rapidly closing the quality gap and, in some benchmarks, surpassing ChatGPT. In response, OpenAI is shifting people and priorities to a companywide sprint to make ChatGPT faster, more reliable, and more personalized, while even delaying other product launches and ad plans with the promise of rolling out ChatGPT 5.2 on TUESDAY. Yes, in just a few days... For me personally, I would prefer they take a bit more time and ensure everything is working... Right? And I'm not alone. X(twitter) is blowing up with the gossip. While I'm not usually an alarmist... this makes me nervous and so I'm making a plan. My clients deserve to understand what is happening and need a plan to keep things moving. Here's what I am doing to prepare: 1. Choose a number 2 platform if ChatGPT is your go to. Most people choose Claude or Gemini. For me I have a workspace account in Google, so I will be using Gemini. 2. Make an announcement to all my CustomGPT customers just letting them know that any issues with the GPTs will be temporary. I will be moving my most popular ones into my pickaxe account to keep everything up and running if things go bad. (Not an absolute must, but its been on my to do list, so lets go!) 3. If you are a tool creator, have a plan. What does this mean? So if you are selling on pickaxe (or another builder platform), test a backup platform. This is a great practice anyway since they all go down from time to time. If one goes down you will always know your plan. (And another big pro of building on Pickaxe! The option to change models if one goes down.) I am excited to see what they bring and nervous about the rush. And overall I'm hearing great things about this upgrade.