Sounds crazy, right? But I’m serious. What if failure wasn’t even part of the equation anymore? What if every move you made either got you results—or made you smarter, faster, better? That’s the entrepreneur’s mindset. And it’s the same mindset behind everything I teach in Proof Stacking. See, most people avoid failure like it’s the plague. But real entrepreneurs? We see it as feedback, as momentum. Every case study you publish…Every proof point you share…Every success story you stack… It either wins you new business or teaches you how to improve the next one. That’s why Proof Stacking works. It's not just about showing off a result or about owning the journey—wins and lessons—and letting your audience grow with you. Because when people see that you’ve been there, done that, and keep showing up? That’s when trust kicks in. That’s when the phone rings. That’s when deals start chasing you. So here’s what I want you to remember today: 1. You don’t need to be perfect. 2. You just need to share the truth. 3. You win or you learn. Every single time. If you haven’t started stacking your proof yet, now’s the time. Here's how to get started:[Grab the Proof Stacking Guide] You’ve got the stories. You’ve got the wins. You’ve got the scars. Let’s turn all of that into trust-building, deal-closing momentum. Because you’re not just building a business. You're building something that lasts. – Ed

Did You Know ... Digital Press Release Can Promote Properties Too. This one puts the spotlight on the Arthouse Hotel on West 77th Street NYC. It was featured on Business Insider, Associated Press and hundreds of Travel and Lifestyle Sites. It was syndicated through Google News reaching thousands of journalists and hospitality professionals. The ultimate is when bloggers and journalists get the article in their inbox and rewrite or repost the article to their audience. Digital Press Releases have a big impact on SEO. Frequently, the rankings can stick for years on Google. They also impact social media and YouTube videos. Videos and Google Maps can be embedded turning the Digital Press Releases into sales pages. Real Estate is not just Bricks and Mortar anymore. Publicity through the Press will make a building famous in it's market.

𝗜'𝘃𝗲 𝗯𝗲𝗲𝗻 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗶𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀 𝗮𝘀𝗸𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝗶𝘁 𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗧𝗼𝗽 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗿 𝗹𝗶𝗸𝗲 Bob Knakal Take a look at BobKnakal.com. You'll see these characteristics demonstrated online where we built a website into a 24/7 sales machine. So here you go...The Proof Stacker is a sales professional, broker or business owner who excels in building trust and credibility by providing concrete evidence that addresses consumer doubts. Proof Stackers use proof as the bridge between the Doubter and The Proof Stacker to attract more clients and close more sales. Here are the characteristics that define a successful Proof Stacker. 𝗖𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝗶𝘀𝘁𝗶𝗰𝘀 𝗼𝗳 𝗮 𝗣𝗿𝗼𝗼𝗳 𝗦𝘁𝗮𝗰𝗸𝗲𝗿: 𝟭.𝗧𝗿𝘂𝘀𝘁𝘄𝗼𝗿𝘁𝗵𝗶𝗻𝗲𝘀𝘀:The Proof Stacker is inherently reliable and transparent, always delivering on promises and never overpromising. They are seen as a trustworthy source by their customers. 𝟮. 𝗗𝗲𝘁𝗮𝗶𝗹-𝗢𝗿𝗶𝗲𝗻𝘁𝗲𝗱:They pay close attention to the details, ensuring that every piece of proof is accurate, relevant, and effectively presented. This meticulous nature helps in anticipating and addressing potential doubts. 𝟯. 𝗘𝗺𝗽𝗮𝘁𝗵𝘆:Understanding the consumer's perspective is crucial. The Proof Stacker is empathetic, recognizing the fears, doubts, and hesitations of their customers and addressing them with care. 𝟰. 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:They possess excellent communication skills, articulating complex information in a clear and convincing manner. They know how to tailor their message to resonate with the specific concerns of their audience. 𝟱. 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝗳𝘂𝗹𝗻𝗲𝘀𝘀:The Proof Stacker is adept at gathering and presenting diverse forms of proof, such as testimonials, case studies, data, or expert endorsements, to build a compelling case. 𝟲. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆:Consistency in messaging and proof presentation is key. The Proof Stacker consistently backs up their claims with evidence, reinforcing trust over time. 𝟳. 𝗣𝗮𝘁𝗶𝗲𝗻𝗰𝗲:They understand that building trust takes time. They are patient, giving the customer space to process information and come to a decision without feeling rushed.