1. Selling a feature, not a result (they do not know what changes) Goal: Make the buyer picture a before and after in 10 seconds. Owner: You. Timebox: 20 minutes per webinar. Acceptance criteria: In the first 3 minutes, you clearly say who this is for, what outcome they get, and what pain it removes. Simple framework: Problem, Promise, Proof. Problem: name the stuck moment. Promise: the measurable change (in plain words). Proof: one quick story or screenshot you can describe. Example: instead of “I will teach webinar strategy,” say “You will leave with a 45 minute webinar outline that moves people from curious to booked calls.” Checkpoint: Ask, “If they repeat one sentence to a friend, what do I want it to be?” If you cannot answer, your hook is too fuzzy. Do this now: Rewrite your first 3 minutes using Problem, Promise, Proof, then read it out loud once. 2.Teaching too much too early (you turn it into a class) Goal: Teach only what increases belief and action. Owner: You, and whoever edits your slides. Timebox: 30 minutes to cut your deck. Acceptance criteria: Every section does one job, either (1) increase urgency, (2) increase trust, or (3) show the path. Micro framework: Why, What, How. Why: why this matters now. What: the core idea (simple). How: one small step they can do today. Example: If you have 30 slides of “how to,” cut it down to 10 slides of “what works and why,” then give one simple worksheet they can use after. Checkpoint: For each slide, ask “Does this create belief or action?” If not, delete it or move it to a bonus. Do this now: Mark your slides with U (urgency), T (trust), P (path), and remove anything with no letter. 3.Weak proof placement (you show proof, but at the wrong time) Goal: Put proof right after every big claim, not only at the end. Owner: You. Timebox: 25 minutes. Acceptance criteria: You have at least 3 proof moments, each tied to one specific claim, and each proof is easy to understand in 5 seconds. Proof menu (pick one per claim):

i know the “30 days in 30 minutes” line sounds a bit wild. so treat it like a challenge, not a promise you have to live up to. your win is not perfection, your win is a month of posts that all point to the same message. if you only do one thing today, do the lane sentence. then do the 4 formats. then dump 10 proof bits, even if they are messy notes. once those three are done, content stops being this scary blank page. you will still have days where you do not feel creative. that is normal. on those days, you follow the format, paste in proof, and hit schedule. and if you are early in your journey, lean into practice proof. people follow builders. they like seeing progress, not just polish. keep it simple, keep it honest, keep it moving. Step 1: Pick your lane and one content promise (so every post feels connected) The goal is simple, make 30 posts that feel like one brand, not 30 random ideas. Pick one audience, one problem, one promise, and one tone. That is your lane. Use a tiny filter I call PACT. Person (who), Ache (pain), Change (result), Tone (voice). Example: Person, busy coaches. Ache, no leads. Change, 5 clients a month. Tone, calm and direct. Acceptance check, you can say your promise in one sentence and it fits every post. Do this now: write your one sentence promise, then lock it for the next 30 posts. Step 2: Build your content engine (ideas, hooks, and formats that repeat) You are not creating 30 “pieces of content”. You are creating 3 to 5 repeatable formats. Formats save time because you only change the inputs, not the structure. Start with 4 formats. Teach (how to), Proof (story or result), Opinion (hot take), Convert (offer). Example: Teach post uses “Problem, Fix, Steps”. Proof post uses “Before, After, Lesson”. Acceptance check, you can list your 4 formats and write one sample title for each in under 2 minutes. Do this now: choose 4 formats and name them like templates you can reuse. Step 3: Create proof and “b roll” assets (so you look real, not generic)

i see this all the time. people grinding content every day. posting more. trying harder. but their account is quietly blocking reach. settings are boring. they are not sexy. but they matter. fix what is obvious. remove friction. let facebook do its job. then judge your content fairly. progress comes faster when you stop fighting invisible limits. 1.Lock Your Account to Creator Mode (tell Facebook what you want) This setting quietly tells Facebook what kind of account you are running. When Creator Mode is on, Facebook assumes you want reach, followers, and engagement. When it is off, Facebook assumes you are just posting for friends. Most people never flip this switch. Go to your profile settings and enable Professional Mode or Creator Mode. This unlocks insights, discovery features, and follow-first behavior. Simple rule. Facebook pushes content from accounts that look serious about creating. Tiny framework to remember. Intent in settings leads to intent in distribution. Example. Two accounts post the same Reel. One has Creator Mode on. One does not. The creator account gets tested to non-followers. The personal account stays small. Do this now: Turn on Professional or Creator Mode and double check it stayed on. 2.Fix Your Follower Default (followers before friends) This one kills reach for most people. By default, many accounts are set so posts mainly go to friends, not followers. That limits distribution before Facebook even tests your content. You want followers to be the primary audience, not friends. Go into your follower settings and set who can see your posts to Public. Then make sure followers are allowed by default. Acceptance check. A new follower should see your post without friending you. Example. If you have 3,000 followers but only 300 friends, your post should not be capped at 300 people. This setting quietly removes that cap. Do this now: Set post visibility to Public and confirm followers are prioritized. 3.Turn On Post Notifications for Yourself (signal consistency)

Linkedln is FREE. Pinterest is FREE. Twitter/X is FREE. Gmail is FREE. Google Docs is FREE. Notion is FREE. Slack is FREE. Discord is FREE. WordPress is FREE. Mailchimp (basic) is FREE. Start the damn business!