Great question. My intent: To ignite a grassroots movement to move the financial world from products to behavior. Strategy: Phase 1) B2C public offering to people interested in spending smart, frustrated with traditional financial advice, and business as usual (book, study guide, online courses, small group coaching, and community). Phase 2) B2B targeting coaches and financial professionals wishing to integrate MBS into their businesses (Step 1 tailored for coaches and financial professionals). Phase 3) B2B MBS "Financial Choice Architect" intensive college-level behavior finance certification program. (Steps 1 & 2, small group and individual coaching, community, MBS Money Temperament assessment, white-label license for use of registered MBS products and services). I am currently introducing my book and MBS via international podcasts, professional relationships (primarily through LinkedIn and Alignable), and daily discovery calls with coaches and financial professionals to discuss opportunities to partner and collaborate. From this, I am conducting MBS masterclasses and seminars with partners. I also blog weekly and post to LinkedIn and Alignable daily. I will launch a new B2C funnel in the next two weeks, which was created in collaboration with a new partner. The new MBS Money Temperament profile is in design and development. My network now includes about five committed partners who are actively cooperating to advance each other's business goals. I plan to identify, train, and mentor 15 to 20 new partners, creating a network where everyone benefits. Picture a Venn diagram. Opportunities and growth are the points where we all connect. By understanding the logical links, commonalities, and divergences between partners, the group becomes stronger. I'm doing my first "traditional" 90-day promotion through Bookbeetel on Monday. The promotion includes a homepage listing (1 week), weekly email feature to 1.24M readers, daily social media posts, and an ongoing website link.