I used to think I just had to “provide value.” So I posted tip after tip. No engagement. No sales. Turns out, value without context is ignored. When I started writing content that exposed problems— Showed what was missing— And gave them a glimpse of the solution— People started to pay attention. And buy. Here’s a prompt to help you shift your content from “nice to have” to “I need this” Here is the prompt Act as a problem-awareness content strategist. I want you to help me create content that shifts my audience from passive readers to engaged buyers. My business is: [brief description]. My audience is: [brief description]. Step 1: Identify the top 3–5 problems my audience is struggling with that relate directly to my offer. Step 2: For each problem, show me how to frame it in content so the pain is clear and undeniable. Step 3: Write short example posts that expose the gap (what’s missing) and then hint at my solution without giving it all away. Step 4: Suggest a simple CTA for each post that moves readers from ‘nice to know’ to ‘I need this.’ The final output should be a set of problem-driven content pieces that make my audience feel understood, aware, and ready to act. Here is the output from Chatgpt after I plugged in my audience and business Step 1: Top 5 Problems Your Audience Faces 1. Debt dragging into retirement – mortgages, credit cards, or personal loans that threaten their freedom. 2. Fear of outliving savings – not enough superannuation/pension or savings to cover 20–30 years. 3. Job insecurity / ageism – being pushed out of the workforce or struggling to find work after 50. 4. Tech overwhelm – feeling “too old” or not skilled enough to start an online business. 5. Loss of purpose – the dread of “doing nothing” in retirement and feeling financially + mentally stuck. Step 2: How to Frame Each Problem in Content - Debt → Frame it as a ball and chain that keeps them tied to work when they should be free. - Savings Fear → Show the gap between what they’ve saved and the rising cost of living. - Job Insecurity → Highlight the reality of layoffs and being overlooked for younger workers. - Tech Overwhelm → Acknowledge the frustration of trying to “keep up” but show that simple systems exist. - Loss of Purpose → Position retirement not as the end, but as a chance to redesign life around freedom.

If you’ve never heard of Gary Halbert, he’s known as one of the best copywriters who ever lived. While serving time in Boron Federal Prison, he wrote a series of letters to his son Bond — filled with life lessons and marketing wisdom. Here are the essentials you can use right now: ✍️ Copywriting & Communication - Write like you talk — simple, clear, conversational. - One reader at a time — don’t write to a crowd, write to one person as if it’s a personal letter. - Hook fast — get attention in the first line or you’ll lose them. - AIDA formula — Attention → Interest → Desire → Action. Every message should move people down this path 🔍 Marketing Principles - Find the starving crowd — it’s easier to sell to people who are already hungry for a solution. - Do your research — the better you know your audience, the easier it is to sell to them. - The offer matters more than the copy — a great offer can make even average words sell. 💪 Life & Mindset - Discipline wins — Gary stressed diet, exercise, and routines to keep your mind sharp. - Consistency beats talent — write daily, practice daily, test daily. That’s how you get great. - Focus on results, not ego — don’t try to be clever, just be effective. 🔥 Takeaway: Success in business (and life) comes down to knowing your audience deeply, speaking to them simply, and showing up consistently. 👉 What’s the one takeaway here that hits you the hardest?

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This guy is one of my Gurus when it comes to YouTube. This video walks you through YouTube’s latest algorithm change that puts YouTube on easy mode for small channels. If you want to grow faster on YouTube or get more views right now is the easiest time to do it since YouTube is prioritizing small channels! watch here https://www.youtube.com/watch?v=O6Ei8gAl44c. let me know if you have seen any of Roberts videos before