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Greed / Gain These words make people think of getting more: - Free - Bonus - Profit - Save - Reward - Wealth - Bargain - Jackpot - Luxury - Extra - More - Gain Fear / Loss These words create urgency or fear of missing out: - Warning - Risk - Danger - Crisis - Avoid - Stop - Lost - Failure - Mistake - Threat - Urgent - Last chance Curiosity These words make people want to know more: - Secret - Hidden - Discover - Reveal - Unknown - Little-known - Insider - Unexpected - Shocking - Proven - What happens next Trust / Safety These words help people feel secure: - Proven - Safe - Reliable - Secure - Trusted - Guaranteed - Honest - Clear - Tested - Easy - Supported Desire / Excitement These words make things feel appealing and energetic: - Amazing - Irresistible - Stunning - Powerful - Epic - Transform - Boost - Unlock - Dream - Win - Upgrade - Best Anger / Frustration These can work when you are naming a problem people already feel: - Annoying - Broken - Frustrating - Toxic - Messy - Overpriced - Scam - Waste - Worst - Sick of it A simple way to use them is: - Emotion word + benefit + action - Example: “Discover a simple way to grow faster.” - Example: “Avoid this common mistake.” A useful rule is to match the word to the goal. Use greed words for offers, fear words for urgency, and curiosity words for hooks

I feel I should make a public apology to Chat. I was complaining on here about various things in relation to TikTok, Instagram etc and Chat getting confused. So about 2 weeks ago we seemed to get back into our grove and my data started improving again. Last weekend I put a functional exercise video on both platforms to show how low effort lifts related to every day movement My TT one is doing well with 564,629 views and 2483 new followers. It appears to still be rising. The same video on IG is currently at 4,168,034 with 15,111 new followers and that is still progressing. My other posts are also doing fine, in fact a few weeks ago would have been thrilled to see data over several thousand on nearly all my posts. So sorry Chat for beating you up. We have a good working relationship.. for now. I was invited to my first influencer event at the opening of a new large Brooks store in central London last week and tge featured my TikTok video on their UK IG page. I have also been invited t be live on ITV’s This Morning programme on Thursday (this week). Things are looking good. Across both platforms I now have 38.3k followers Very happy bunny here

Let’s dive into a hot topic today, what do you think is the biggest hurdle when it comes to creating content that actually converts? Is it coming up with ideas, understanding your audience, or perhaps the fear of putting yourself out there? Share your thoughts below, let’s break it down together and help each other push past these blocks!

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