My top 10 takeaways from the Inception Secrets presentation that I believe will take my business from 5 to multi 6 figures. 1. Move Away from Pain or Toward Desire. Understand that people are motivated either by avoiding pain or pursuing desire. Tailor your message accordingly, focusing on what drives your audience. 2. Use Trial Closes in Presentations. Incorporate multiple trial closes during your talks, especially when presenting testimonials. Examples include: “Isn’t that cool?”, “Wouldn’t you like to be like them?”, “How much would your life change if this were you?”. 3. Hypnosis Techniques in Speaking and Copy: Use hypnotic language to prepare your audience, setting the tone for their experience (e.g., making a 90-minute talk feel like just a few minutes). 4. Amplify Desires Through Emotional Triggers. Tap into the seven deadly sins to amplify desires—envy, greed, lust, and the desire for admiration—especially relevant for competitive audiences like horse riders. 5. Understand and Address Core Questions. Everyone has a core question that drives them (e.g., “How can I be more successful?”). Identify and incorporate this into your messaging to resonate more deeply. 6. Leverage the Six Psychological Needs. Focus on meeting at least three out of four core psychological needs (certainty, variety, significance, love/connection) to create loyal, engaged customers. 7. Tailor Copy to Audience Awareness. Adjust your copywriting based on the audience’s awareness level. Cold audiences need problem-aware copy, warm audiences need solution-aware copy, and hot audiences need product-aware copy. 8. Keep Language Simple. Write in simple, clear language to make your copy accessible and engaging. Use storytelling to draw readers in, starting in the middle of the action to capture attention. 9. Focus on Clients' Pain Points. Highlight the specific pains your clients are experiencing, such as bad experiences in their field or feelings of guilt and inadequacy. Bring these emotions to the forefront to connect with them deeply.

1.- Start as an ordinary person, in an ordinary world. 2.- Then he has a call to adventure 3.- The refusal of the call (FEAR) 98% succumb 4.- You will PASS the refusal of the call, and TAKE ACTION (FAITH) 5.-Step into the unknown, meet the MENTOR with the map. 6.- Go into the first threshold 7.- The hero fails (bump in the way) but turns the first embarrassment into FUEL 8.- Approach the BIG DEAL 9.- The reward LOOK, the hero and the audience always know what the hero tries to achieve. THE HERO'S 2 JOURNEY=The journey of transformation (Who the hero becomes in the pursuit of transformation.) We care about who they become. The transformation.

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