One of the biggest mistakes I made early on was building things nobody asked for. Full courses. Lead magnets. Digital products. Sound like you yet? All created in isolation. All launched with hope, and most of them quietly failed. So when I had the idea for what eventually became Mindset Skool, I refused to repeat that mistake. Instead of building the community first… I validated the idea before it existed. Here’s exactly what I did and how you can do the same thing. 𝐓𝐡𝐞 𝐒𝐢𝐦𝐩𝐥𝐞 𝐒𝐤𝐨𝐨𝐥 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐈 𝐔𝐬𝐞𝐝 Before Mindset Skool ever opened its doors, I used two things only: • A waitlist • Low-budget Facebook ads That's it, nothing was built. Just a clear idea and a simple test. The goal wasn’t to “launch” anything. The goal was to answer one question: Do real people actually want this and will they pay for it? 𝐒𝐭𝐞𝐩 𝟏: 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐖𝐚𝐢𝐭𝐥𝐢𝐬𝐭 (𝐍𝐨𝐭 𝐚 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲) I built a basic landing page that said, in plain English: “I’m thinking about building a Skool community around this problem. Before I open it, I want to make sure people actually want it.” If someone resonated, they joined the waitlist. No commitment, zero pressure, just raising their hand saying "I'm interested". 𝐒𝐭𝐞𝐩 𝟐: 𝐃𝐫𝐢𝐯𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐖𝐢𝐭𝐡 𝐒𝐢𝐦𝐩𝐥𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 I ran a single ad that I shot on my phone in my house. Zero production. Budget: $6 per day. The ad didn’t pitch a product. It described the problem: Overthinking. Imposter syndrome. Fear of charging. Getting stuck before you ever start. If someone related, they joined the waitlist. That’s validation. 𝐒𝐭𝐞𝐩 𝟑: 𝐋𝐞𝐭 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐞𝐥𝐥 𝐘𝐨𝐮 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 This part matters more than people realize. Once people joined the waitlist, I asked them: “What’s your number one roadblock right now?” Their answers became: • The content • The positioning • The first course • The promise of the community I didn’t guess. They told me. I listened. 𝐖𝐡𝐚𝐭 𝐇𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐍𝐞𝐱𝐭 When I finally opened Mindset Skool… Not everyone from the waitlist joined. That’s normal. But enough people did to prove the idea was real.

Let's give it up for @Bryan StClair who just hit two milestones with his brand new Skool Community called Inertial Propulsion Workshop! He grabbed his 10th member yesterday and reached 1,000 subscribers on his YouTube channel. Congrats Bryan! Things happen fast when you show up and take action. His skool group is brand new, not a even a month old. @Bryan StClair made the decision to move over to Mindset Skool on December 24th and hasn't looked back. GREAT JOB!

I want to share something that happened today because it’s one of the clearest examples I’ve seen of why simplicity wins. I interviewed a member from Mindset Skool, Sookie O'Very, who just finished a $24,000 course launch. She's not an internet guru. She's not an overnight success. She's someone who’s been teaching her craft for 25 years. Here’s what nearly everyone gets wrong. Her course doesn’t teach everything. It teaches one thing. The promise is simple: open the box, take the machine out, learn what the parts are, and make your first stitch. That’s it. 646 people purchased her $37 course. She said something during the interview that stuck with me: “I’m excellent at overwhelming people, so I forced myself to teach one thing.” That decision changed her entire business. Most people never launch because they try to build the perfect course. They add more lessons, more ideas, more explanations, and end up with something no beginner actually finishes. Sookie did the opposite. She built for beginners. She focused on the first win. Then she put the course inside a Skool community so people had support after they paid. That’s what made it work. If you’ve ever thought about creating a course, moving something into a community, or you’ve been stuck overthinking your idea, this interview is worth watching. The full replay is inside Mindset Skool. You can watch it for free with the seven-day trial. No pressure, no pitch marathon. Just real execution from someone who actually did the thing. If nothing else, it’ll challenge how complicated you think this needs to be. You can watch the hour long interview here: https://www.skool.com/mindsetskool