I'm curious what comes to mind for you when I say "most overused marketing case study of all time"? Have you heard some instructive story about a business or a brand a million times from a million different people? If so, what is it? I'm fishing for an answer here. Let me know what yours is, and I will tell you what mine is.

I had an email writing training today for emails that influence, and man... going through the archive, I realized I've written some pretty decent emails! Like... I should be doing something with these emails. It's such a waste to just... have these collecting proverbial dust in the archives, you know? But do what exactly??? What do you guys do with your emails???