Everyone talks about strong social media recruitment campaigns. But what happens after the ads start working? Over the past few years, I’ve worked with dozens of recruiters. Smart concepts.Highly optimized Meta Ads. But the moment candidates start coming in… 📉 No clear overview 📉 No automatic follow-up 📉 No link between campaigns and the backend And that’s where things go wrong. Many recruiters are still using ATS systems that simply aren’t designed for social media recruitment. They’re built for job boards and career sites. Not for a reality where applications come through Instagram or TikTok. Not for candidates who would rather message on WhatsApp than send an email. As a result, gaps appear — real gaps — in the funnel. Strong candidates drop off before anyone even says,“Thanks for applying.” And that’s a missed opportunity. 👉 A question for the recruiters in my network: Are you truly happy with your ATS or backend setup? Does it support the way you recruit today? Or are you still relying on workarounds and spreadsheets just to stay in control? How satisfied are you with your ATS (or backend system) when it comes to social media recruitment?

Hello, I tried to import the case study and onboarding funnel templates in perspective and they don't work for some reason. I can import the other template ok. Thoughts?

There’s a lot of talk about AI replacing jobs. But not the hands-on jobs. Not the mechanics, the skilled tradespeople, the care workers, the technicians. Those roles aren’t going anywhere. In fact, they’re becoming more valuable, and harder to find. And here’s the opportunity: These are exactly the types of candidates we can reach through social recruiting. Because they’re on social media. And we know how to target them. 🚨 While companies panic about talent shortages… 📲 You can be the one who actually delivers results. Here’s the big shift: The value of blue collar talent is rising fast. And smart companies will need to position themselves as attractive employers — now — if they want to compete. And that’s where you come in. If you become the go-to expert for blue collar recruiting in your region or niche? You’ll be ahead of the curve. You build a talent pipeline that no job board can match. And companies will need your help. Imagine this: 3 years from now, you’ve built a database full of skilled workers — in industries like construction, manufacturing, logistics — all in your local market. That database? It will be worth its weight in gold. This is your opportunity. Build it now — and own your niche.

Conversation AI is the best recruiting assistant you’ll ever hire, and it never sleeps. As a social recruiting agency, you're great at generating visibility. You know how to get applicants in the door. But let’s be honest, that’s not where most companies drop the ball. The real challenge? Follow-up. And when your campaigns start bringing in serious volume, that challenge becomes a problem. 📉 Who responds? 📉 How quickly? 📉 What happens next? The truth is: most companies don’t have the time, structure or capacity to follow up properly.And as a result, great candidates fall through the cracks. That’s why adding Conversation AI via WhatsApp to your service is a game-changer. Here’s what it does: 🤖 Responds instantly — 24/7 ⚡ Engages candidates while they’re still in "apply mode" ✅ Asks smart follow-up questions and filters out weak fits 📎 Collects resumes or books intro calls automatically 🔁 Sends friendly nudges if someone drops off The best part?It feels personal. Fast. Human.Candidates know exactly what to expect, and they stay warm. If you're running social recruiting campaigns without this kind of automation, you’re leaving serious value on the table. 👉 Make follow-up your secret weapon.Not your weakest link. Are you already offering this to your clients?

Hi everyone, Today we’re hosting a Q&A where you can ask all your questions about social recruiting ads or running your own social recruiting agency. You can join via the calendar. See you there!