6d • General discussion 💭
What Happens After Your Recruitment Ads Start Working?
Everyone talks about strong social media recruitment campaigns. But what happens after the ads start working?
Over the past few years, I’ve worked with dozens of recruiters.
Smart concepts.Highly optimized Meta Ads.
But the moment candidates start coming in…
📉 No clear overview
📉 No automatic follow-up
📉 No link between campaigns and the backend
And that’s where things go wrong.
Many recruiters are still using ATS systems that simply aren’t designed for social media recruitment.
They’re built for job boards and career sites.
Not for a reality where applications come through Instagram or TikTok.
Not for candidates who would rather message on WhatsApp than send an email.
As a result, gaps appear — real gaps — in the funnel.
Strong candidates drop off before anyone even says,“Thanks for applying.”
And that’s a missed opportunity.
👉 A question for the recruiters in my network:
Are you truly happy with your ATS or backend setup?
Does it support the way you recruit today?
Or are you still relying on workarounds and spreadsheets just to stay in control?
How satisfied are you with your ATS (or backend system) when it comes to social media recruitment?
I don’t actually have a solid system for this
Not really — I rely on workarounds or separate tools
Somewhat satisfied — it works, but there’s room for improvement
Very satisfied — everything works seamlessly
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What Happens After Your Recruitment Ads Start Working?
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