Name-type domainers! When I go through my morning routine of skimming my list, I always come to think of some simple fact that is not really obvious unless you stop to consider it. (Language is packed to the brim with these things we do all the time without thinking about it.) When we learn to read, it's laborious at first. As we keep reading however, our reading speed increases. Some can read very fast. How? Turns out that the brain learns to anticipate and skip the parts that would impede comprehension. We don't read letter for letter, we use something called "word-pictures". At the word level, this means that we visually gauge the specific word, wordpart (or set of words), and spelling really only becomes an issue if there is ambiguity in terms of meaning. That is *if* it is likely that the mis-spelling can be interpreted in some other way, that would change the overall interpretation. We may pause for an instant, perhaps re-read the sentence, but if the meaning is sufficiently clear then we carry on. (This is also why logos and fonts are important. They underline some aspect and can this way build a bridge to understanding the whole concept.) In all other cases, getting hung up on "correct spelling" is more of a way to feel superior. To know better. Basically table-manners. Now, in fact, brand naming intentionally utilizes that mental pause effect instead. Breaks those particular rules. (When you don't have a full sentence to consider, the role of spelling changes since there is only one or two words to focus on; it becomes more influential) Sometimes brand-naming even uses ambiguity in terms of meaning to grab attention. The pause effect is valuable. It can create what's called "salience" - that something jumps out at you. (Or rather - what you see and what you ignore since it just aligns with what you would expect.) There are other effects of spelling that relate to pronunciation, and I think those are also misinterpreted. Basically, in language, there are words and there are rules. Words in this sense is what we memorize. Rules are how we string and inflect things together. Phonology is the "sound rules" of the language. It is not based on letters. Letters are for writing.

I have been using a Chat GPT based one for about 6 months and am pretty pleased with its output. Below is an evaluation for a recently acquired name Renassi. com . Here’s the analysis for Renassi.com: 🔍 Domain Analysis Summary Renassi.com is a smooth, elegant invented brandable that strongly resembles Renaissance. This gives it cultural, artistic, and aspirational undertones. It feels like a luxury, fashion, or consulting brand, but it could also stretch into tech or creative industries. Its length and cadence make it both professional and approachable. 🏷️ Brand Potential - Memorability: Strong — recognizable due to its similarity to “Renaissance.” - Uniqueness: High — not a direct word, but evokes a clear association. - RadioTest: Passes — “Ren-assi” is easy to pronounce and spell. - Style: Feels sophisticated, continental, and timeless. Verdict: Very strong brandability, especially in luxury and consulting. 📈 Market Trends - “Ren-” prefix is common in high-value brands (Renault, Renewal, Renaissance). - Names evoking art, culture, and sophistication are popular in fashion, design, and consulting. - Not tied to current tech buzzwords, but it can still work in SaaS or B2B with the right branding. Verdict: Trend-aligned with luxury/lifestyle, weaker in hot tech niches. ⚙️ Technical Metrics - DomainLength: 7 characters — excellent. - SyllableCount: 3 (Re-nas-si) — smooth and rhythmic. - WordPlacement: N/A (invented). - TLDAndExtensionAnalysis: .com — premium gold standard. Verdict: Strong technical structure. 🏢 Industry Alignment - Excellent for fashion, luxury goods, consulting, real estate, or lifestyle. - Could also work in tech or creative platforms where elegance is a brand goal. Verdict: Strong adaptability, strongest in aspirational/luxury markets. 💧 Market Liquidity - Higher-than-average liquidity due to its recognizable cultural root (“Renaissance”). - Attractive for companies wanting sophistication without paying six figures for a dictionary word. - Marketplaces like Squadhelp, BrandBucket would position this as a high-end brandable.

Hey guys, I had the pleasure of talking with Andrew Allemann about my domaining story. Here it is if you'd like to listen... https://domainnamewire.com/2025/09/15/winning-the-brandable-game-dnw-podcast-552/ As you listen, here are few questions for you... - How long are you willing to wait for a domain to sell? - What would you do if you hit a setback in domaining? Quit or keep going? - If you made a big sale, would you spend it or reinvest it? - Are you patient enough to treat domaining like planting seeds?

Yesterday, the domain xarama.com was approved for premium listing at Atom. I was surprised because I had thought that the letter "x" is only good as a suffix. What are your thoughts on this?

Drop acquired for $1 in 2016 during the unforgettable Fasthosts promotion, more seasoned domainers will remember that period