NEW "Info-Commerce" Business Model!
Hey folks - this is a super powerful strategy we'll be teaching LIVE tomorrow - Here's the TL;DR... If you are a CREATOR (courses, coaching or info products) - this could be an absolute game changer! YEP, IT's TRUE: E-commerce dominates ad platforms (Meta, Insta, etc.), period. By this I mean - BY FAR the brands spending the most money on profitable ads are selling physical products (razors, clothing, jewelry etc.). It's very rare to see "creators" running paid traffic at significant scale. BUT WHY IS THIS? #1 - Simple: First off, running ads for e-commerce means you can gain massive advantage by bidding on CUSTOMERS. Right now, the AI and machine learning used by these platforms are so effective that creators who bid on leads, videos, clicks, etc. CAN'T COMPETE. When you optimize ads for leads - Meta will become extremely proficient at finding the users most likely to fill opt-in for free stuff all day, not necessarily become clients! Bidding on purchases using a Customer Magnet is 10X more effective than any other strategy, period. (Many of you have purchased courses on ads where folks teach running ads for video video views, clicks, retargeting etc - I have one question for these experts: Show me 10 of your clients spending 5-10K per day using these out-dated models. CRICKETS!) #2 - The FLOAT PERIOD. Running ads for purchases means you get INSTANT feedback the same day! Spend $100 today, make $150 TODAY - scale. In contrast - running ads to sell courses or high ticket offers can take days or weeks to even know if the ads are working! 99% of you don't have that luxury! #3 - The "marketers tax!" - as a general rule, marketers pay more for CPM's than DTC (direct to consumer) brands. Why? because Meta's number one priority is a positive user experience - they can't run ads to users who aren't there! As you can see, the cards are stacked against CREATORS... At least they were before NOW!