UPDATE: thanks to the extensive sleuthing of the House members below, we have reached the answer to this riddle. if you want to see it, I've written up a brief report on it here. But if you want this to have greater impact on you, read the post below, and try to figure out the answer yourself first, before checking the solution. ===== 13 days ago, this group was at at 227 members. I made an offer then. If we get to 320 members, I would reveal the... "Subtle lead magnet": A lead magnet I've seen two clever marketers using that gets better conversions and higher-intent leads than the usual free report/course/template etc. Well, as of yesterday, we crossed the 320 member mark. Thanks to the good folks who promoted this group and helped get us there: @Maliha M @Steph Benedetto @Peter Reginella @Nick Bandy @Ralph George @Jeffrey Thomas @James Carran Now I gotta deliver on my promise. But since I just yesterday wrote about the importance of getting people to have a feeling of insight in order to remember facts... ... and since I even wrote about an effective way of generating a feeling an insight, which is to frame learning in the form of a riddle or a brain teaser... ... let me ask you: What do you think this subtle lead magnet could be? Guess away or ask me for further info. If I have the extra info you want, and if it isn't basically "the form and name of this lead magnet strategy," then I will tell you, and we can collectively zoom in on and figure out what this subtle lead magnet is. Are you game? Then fire away in the comments below.