Thanks for the awesome call today, @Ethan Simons I have one more question: where do I find / recruit an external photographer for the event? It doesn't have to be someone professional, just good iPhone pictures, some video maybe. And what do you guys think about those polaroid print-out on site cameras? Are they good? For which use case?

Who is in the mood to roast my event description? The event is still in planning / preparation mode - the time and location are not correct. But I would love to hear what you guys think!?! https://luma.com/zelmom3v

The classroom unlock at level 3 is just pure gold. The events masterclass is SO full of value!!! Thank you so much, guys. This comes at the perfect time!!! If you haven't made it to level 3 - do it quickly. ;)

Hey all, I am about to launch my first IRL event in NYC. Someone recommended lu.ma to set it up online and collect registrations. What are your experiences with it? Cheers Simon

Anyone grab the Hormozi $100M money models offer? $6,000 is a pretty penny, but those playbooks are pretty awesome. In the "marketing machine" playbook, he spends 5 pages talking about the value of in-person events for MARKETING Events are incredible at so many things, and the god of info businesses/coaching said IRL events are a must for any community/coaching biz. Here's the excerpt from the playbook: 🔥 If you’re an in-person business you have an insane advantage over virtual or remote businesses. Every day is an in-person event. But if you are virtual, then you need to be strategic about capturing moments from events. And by the way, if you’re not already doing events at least 1-2x per year…I suggest doing them. They give you great marketing assets. I didn’t even sell anything at Gym Launch events. I just provided value. But, I did document as much of each event as I could so that I could use that media in my advertisements. Since the events cost a fortune, and I didn’t sell anything, that media was the only way I could get returns! So I had to get pretty good at squeezing every last drop of marketing power from every event. 🔥 The ONLY thing me and @Andy Monroe disagree with is that IRL events don't HAVE to "cost a fortune" 😹 You can host an incredibly valuable event for next to nothing (we spent less than $1000 on most of the Skool IRLs) Anyways, Hormozi then proceeds to give the exact playbook for capturing media at events. Here's the quick version - Stage Ads: using the event as a way to create content, ads, or anything else with your audience, live & in person. (group photos, attendees networking together, you talking with your audience, training) - Testimonials: getting your clients to share their experiences with you, your offer, your community, etc. These can be done off to the side, in a private breakout room, or a hotel room! - "Man on the street": go collect sound bites of your attendees and prompt quick pieces of feedback by asking simple questions like "how's the event?" and "is this valuable or what??"