⚙️ Marketing Machine · IRL Event Studio

⚙️ Marketing Machine

Anyone grab the Hormozi $100M money models offer?

$6,000 is a pretty penny, but those playbooks are pretty awesome.

In the "marketing machine" playbook, he spends 5 pages talking about the value of in-person events for MARKETING

Events are incredible at so many things, and the god of info businesses/coaching said IRL events are a must for any community/coaching biz.

Here's the excerpt from the playbook:

🔥 If you’re an in-person business you have an insane advantage over virtual or remote businesses. Every day is an in-person event. But if you are virtual, then you need to be strategic about capturing moments from events. And by the way, if you’re not already doing events at least 1-2x per year…I suggest doing them.

They give you great marketing assets. I didn’t even sell anything at Gym Launch events. I just provided value. But, I did document as much of each event as I could so that I could use that media in my advertisements. Since the events cost a fortune, and I didn’t sell anything, that media was the only way I could get returns! So I had to get pretty good at squeezing every last drop of marketing power from

every event. 🔥

The ONLY thing me and

@Andy Monroe

disagree with is that IRL events don't HAVE to "cost a fortune" 😹 You can host an incredibly valuable event for next to nothing (we spent less than $1000 on most of the Skool IRLs)

Anyways, Hormozi then proceeds to give the exact playbook for capturing media at events. Here's the quick version

Stage Ads: using the event as a way to create content, ads, or anything else with your audience, live & in person. (group photos, attendees networking together, you talking with your audience, training)

Testimonials: getting your clients to share their experiences with you, your offer, your community, etc. These can be done off to the side, in a private breakout room, or a hotel room!

"Man on the street": go collect sound bites of your attendees and prompt quick pieces of feedback by asking simple questions like "how's the event?" and "is this valuable or what??"

‼️ One more that we would add: record as many sessions as you can and flip them into courses, freebies, lead magnets, or anything else that can add value to your marketing or offer value!

One thing I respect about Hormozi is that he often gives away all of his secrets. This playbook contains one of the biggest secrets to his success, and I think most people don't realize that.

The sauce is in IRL events 🚀

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