Read this twice: You are not in the business of content. You are in the business of emotion. Readers do not remember your plot points. They remember how your book made them feel at 1am when they told themselves 'just one more chapter.' Every cover, every ad, every email is really asking one question: do you want to feel this? Sell the feeling. The plot is just how you deliver it. What feeling does your book promise? Comfort? Thrill? Butterflies? Rage? Name the emotion in one word.

Tiny shift, big results: write your blurb FIRST. Before the ad. Before the cover brief. Before the reader magnet. Your blurb forces you to know the promise of the book in a few tight sentences. Once you nail that, every other piece (ad copy, email, cover direction) gets easier, because they all borrow from it. The blurb isn't the last chore. It's the compass. Paste your one-line hook below (just the single sentence that makes someone want your book). I'll reply to as many as I can.

Real talk for the middle of the week. You have a limited number of spoons in a day. Energy units. And the publishing world will happily eat every one of them with drama, doom-scrolling, and arguments that change nothing. Choose where your spoons go. The author who guards her energy and quietly gets the work done will outlast the one who burns out winning internet fights. Keep your head down. Get stuff done. What is stealing your spoons this week? Name it here. Sometimes saying it out loud is how you take the energy back.

If we offered something specific for Premium would it make sense for you to upgrade? Vote for the one you'd like the most! Either in a Zoom or pre-recorded videos uploaded to the group

Doom Scroll (or Hope Quest) through your feed on your favorite social media platform. Let yourself get into the zone and when you are pulled out by a particularly good ad or image, take a second and note what did it. Was it something about the color, shapes, a slightly 'off' image? Ideally filter down to ones that are about books and try to find 3. Note what it was about the image that made you stop, how it made you feel, and whether it enticed you to click.