One smart move could be to split the funnel, use the low-ticket offer to warm up cold audiences (build trust + engagement), then retarget them with your high-ticket services. That way, you're not relying on cold traffic to jump into a Rs 10K+ purchase right away, you're guiding them through a trust ladder. I hope it's making sense

Walaikum Assalam! In my opinion, the strong early performance followed by a decline usually points to creative fatigue or audience saturation. Meta shows your ad to the most responsive users first. Once they convert or skip, performance naturally dips. Here’s what I think might help: Rotate fresh creatives every 6 to 7 days. Expand or refresh your audience targeting. Use Advantage+ campaigns if you’re not already. Test multiple ad angles/hook variations from the start. Monitor frequency, if it's going above 2.5, it's time to switch things up.

@Muhammad Hashir Anytime bro!