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Aug 14 •
META ADS
How a person can know that whether the ads are profitable or not? which parameters indicates whether to scale it or kill the campaign while in testing phases if my AOV is 1500 pkr so what should be my ideal Cost per result how to know that?
2 likes • Aug 20
You should calculate your breakeven point of CPR (sale). While calculating breakeven keep in mind the return ratio is 15-20% in pakistan. If you are achieving breakeven point (no profit, no loss)... If you have purchase cost less than breakeven, it is going in profit. Otherwise loss. So it is the first parameter to check instantly that whether it is going in profit or loss. Secondly, when it comes to analysing your data, you should check hook rate (whether audience is stopping at your ad or not), CPM, and then CTR. Hook rate nearly 30% or more than 30% is good. For ecom CTR greater than 2% is fine. CPM depends on your industry.
0 likes • Aug 21
@Abdul Rafay include each and everything. Your product actuall cost, delievery charges, packaging, even if you are using bubble wrap include it. Inshort, each and everything. And yes, returns that are easily around 20% in Pakistan. Those returns cost (their delivery charges and order cost that you are getting from Meta) After that you will find the overall expensile you are bearing. Let's say this overall expense is Rs 2500. And your selling cost is 3000۔ Then Rs 500 is your breakeven point for per order purchase.
Aug 15 •
Need Help
One of my clients has opened a pizza shop in Lahore. They want to boost their sales. Regarding offline sales, they are doing well, but they are also offering home delivery. For this they want to set up a Facebook campaign. So, my question is what type of object do we have to select while launching the campaign? They don't have any website. They are using WhatsApp to book online orders.
0 likes • Aug 21
@Ibrahim Asim messages in which objective? Leads -> messages? Like there is no direct "messages" objective in ads manager.
1 like • Aug 20
Which Ad objective you selected?
Jul 31 •
Retargeting Engagement Audience in Sales Campaign!?
Hello, I am doing Instagram ads for the salon. I am little bit confused after seeing some YouTube videos. 1. They are recommending to run "Engagement" campaign in which there is no offer, just telling about the business. 2. Afterwards, they are saying to retarget the 75% video viewers in the conversions objective campaign (with our offer). I am confused because engagement and sales audience behavior are different. So, should I go with this? P.S. There is ton of content regarding E-commerce, but anyone from support team tell me some "strategies" for women salon service based business?
0 likes • Aug 20
@Ibrahim Asim thank you so much for the detailed reply. Okay, so one objective is engagement.. and which objective should I select for messages afterwards? As messages option are present in leads and also in sales.
0 likes • Aug 20
@Sheikh Sajawal thank you sir. So, I should select "leads" as an objective for their meta ads? Whether it is leads form or direct insta/whtsapp messages.
Jul 1 •
Service Based Business - Objective & Strategy
There is a women salon in lahore. They are active only on Isnta as they say they don't get quality messages from FB. Insta has 10k+ original followers, not fake. They wanna run campaigns of one low ticket service (around 2200) and higher ones are of Rs 10,000 +. Now, I have to run ads for both of these services. I have watched lectures. But, I am little bit confused regarding the objective and strategy. P.S. These services are saperate, like expensive ones aren't the upgradation of cheap ones.
0 likes • Jul 4
@Salman Shahzad Okay thankyou.
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