The biggest SEO mistake I see? Chasing traffic instead of intent. Many businesses proudly say: “Our traffic is growing.” But when you ask: Are leads increasing? Is sales happier? Is revenue moving? The answer is often… no. Here’s what usually goes wrong: Keywords are chosen based on volume, not buying intent Content is written to rank, not to convert Blogs exist, but landing pages don’t SEO is disconnected from the sales funnel Ranking for the wrong keyword is still failure. In competitive markets, SEO works only when: Content matches where the buyer is in their journey Pages are built to answer commercial questions SEO supports revenue — not just visibility Traffic is easy to inflate. Intent is harder — and far more valuable. That’s the difference between SEO that looks good in reports and SEO that actually drives business growth. 💬 Comment “INTENT” if you want to see how I map keywords to revenue.