Charity & Culture: Keep "A" Players, Save Money, & Change The World
In another post, I shared my highlights from my Company Culture Playbook. #5 is called "Create A Movement," where I outline how to utilize a Charity to create positive connections and grow your culture exponentially. Here is what we did. Please R&D (not 'research and develop'... 'rip off and duplicate' 🤣). For reference, my former company (which I sold for $ 7M) was called Rise Rehab. We had 5 brick & mortar locations) Program Name: Rise Rehab's Charity Initiative Purpose: To live our company's purpose of "being the light in the lives of others" externally to change the world. Product: Starving children in Africa fed through our support of the Feed My Starving Children charity. Key Stats: # of Starving Children Fed & ENPS Score Sub Stats: Dollars Donated, Time Served Packing Food Owner of Program: The Light & Hope Ambassador (This was a role in my company to someone who was in charge of all culture initiatives. I can post on that if you want. Just comment. GAME CHANGER) Project 1: Clinic Fundraising. Each clinic will raise money for Feed My Starving Children by recognizing actions of other team members, patients, or anyone else who is living our company's purpose of "being the light & hope in the lives of others." When an action is noticed, that person will take a sticky note and write down how that person was acting as a light and Hope in the lives of another person and stick it on the clinic wall designated for this project. I'm not sticking out. The person's name and action will be written down and remain on the wall throughout the year. Patients are invited to participate as well. At the end of the year, all the sticky notes will be collected and each note will represent one dollar that the clinic will donate to feed my starving children. The total collected funds from each clinic will then be combined into one check, which will be presented formally at the December packing event held by Feed My Starting Children. The winning clinic will earn an extra two days of PTO.