Sergio Felix

If you get an account that has existing data, take the time to review the data they have even if it was bad data. All data is good data. Take a look at the costs. How much was the CPM (this is more important in a conversion campaign), What was the CTR? (Can tell if the ad was good enough to be clicked on), Did anybody add to cart? If there was a video, what was the hook rate?

Firas Al bakri

19d •

Paid Media

How To Make An Immigrant FEEL Safe?

When generating leads for U-Visa and VAWA cases, what is the safest and most effective method to collect sensitive immigrant information without causing fear or distrust? Specifically, do you recommend using Messenger, instant forms, or pixel tracking for lead capture? How do you ensure prospects feel secure and confident enough to complete their information without worrying about ICE or other authorities?

New comment 18d ago

Sergio Felix

0 likes • 18d

yyou can start with a messenger campaign and start having conversations with people through there to get an idea of their situation. What’s the goal?

Jane Ng

Nov 6 •

Paid Media

Meta andromeda thought and advice

Hi, I'm Jane, would like to hear the thought and advice from paid ads experts here. Appreciate if someone could share with me some tips to start ads from a totally new ads account without any historical algo learning, how to drive qualified leads fast from new ads account. I noticed Andromeda affected this a lot from Oct onwards. Appreciate and thanks~

New comment Nov 6

Sergio Felix

0 likes • Nov 6

Hi Jane, since its a brand new ad account, it does require some data to get better results over time. However, the best way to get qualified leads would be to have a lead magnet that qualifies them with questions. You can also try a lead gen campaign that qualifies them through questions too. When it comes to the targeting, its good to start broad and focus more on the messaging and creative. Meta's Ai will read the messaging and target based on the context of the creative.