→ Meta rolled out a toggle called "Push delivery to this ad" → It lets you reserve a share of an ad set's budget for a specific ad → Meta typically pushes budget into 1-2 ads that are already converting → Non spending creatives may still be great, but not getting spend → This lets you test new ads without duplicating ad sets or resetting learning phase You probably hear the rhetoric 'let Meta do its thing' So why would they give us a NEW manual ad budget feature? It's because we have data that Meta doesn't. Example scenarios: 1. The ad that's getting budget is driving purchases to a product with 40% margin. You want to spend on an ad that drives to a 70% margin product. But Meta doesn't know that. 2. You want to push into a product that performs well seasonally, but Meta doesn't know that. 3. An external scenario on TikTok, Email, Retail or culture is driving heavy sales temporarily and you want to capitalize. Meta doesn't know that. 4. Meta is choosing to optimize for an ad that gets sales and keeps users on their platform longer. While another ad gets sales but is less favorable to Meta's unit economics. Meta doesn't like that.

Everyone joins for their own reason… But most of us ended up here because something wasn’t working. Whether you want to get your first client, learn meta ads, or get better at running ads. Whatever it is — you're not alone. Now it’s your turn: What’s the biggest challenge you're facing right now? Let’s fix it together.

Key Takeaways: - You learn paid media fastest by doing (running real ads), not watching tutorials. - Start small by helping local or small businesses to gain real experience. - Focus on what matters most: strong offers + good creatives (not just targeting). - Use small budgets to test, then optimize based on real performance data. - Real growth comes from testing, analyzing, and improving campaigns over time. Let me know if you have any questions 😀

Just created a sheet where me and my team will gather the top ad creatives from tik tok, x, and Facebook/Instagram to take inspiration

Have you guys created the custom metric "Video Hook" basically it tells you what percentage of people watched the first 3 seconds of your ad. Typically I have seen 30-40% to be a pretty solid video hook for an ad. Every account is different, but thats the benchmark i've determined based on experience. So if your getting lower than 30% I would say theres room for improvement.