Have you guys created the custom metric "Video Hook" basically it tells you what percentage of people watched the first 3 seconds of your ad. Typically I have seen 30-40% to be a pretty solid video hook for an ad. Every account is different, but thats the benchmark i've determined based on experience. So if your getting lower than 30% I would say theres room for improvement.

Hi my name is Rodolfo and I have an ecommerce store that sells Mexican coffee. I am ready to run my first ad campaign in the next couple of weeks

I created this video with sora 2. Sort of a representation of how I felt, the first couple days of learning paid media haha.