2d • Paid Media
Auditing a Meta Ads Account
If you get an account that has existing data, take the time to review the data they have even if it was bad data. All data is good data.
Take a look at the costs. How much was the CPM (this is more important in a conversion campaign), What was the CTR? (Can tell if the ad was good enough to be clicked on), Did anybody add to cart? If there was a video, what was the hook rate?
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Auditing a Meta Ads Account
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