I don’t see many saying this explicitly So I will. “Traditional info products and courses are dying…. If not already dead” Right now, I see brilliant coaches spending months building courses and modules for their skool community that live in someone's "someday" folder. Creating programs where 88% never make it past module two. Packaging expertise into videos and PDFs like it's 2020. And I totally get that. That's exactly what has worked for the last decade. Information = value. Knowledge = transformation. Except it doesn't anymore. Here's what I do see happening in skool: (And I am totally ok to be wrong here I’d love to have a conversation about this ) Great Coaches & teachers keep creating courses like it's 2020. But in the AI and GPTs era we can go beyond just transferring knowledge… we can learn by producing outcomes. GPT Co-pilots don't lecture, like traditional courses… They build the thing with your client. Right there in the session. And while many coaches and consultants are perfecting module seven, The experts who are going to win are using AI & GPT’s to deliver results in real time. If you are doing courses the old way, I believe… Your products will get harder to sell. You will fall behind. Now this is an AWESOME opportunity for those who embrace building their biz with Ai. Because the next 1-3 years belong to experiential learning with GPTs as co-pilots. Not courses. Not information dumps. Actual outcome-producing tools that develop skills while creating deliverables. They are easy to create. Just take everything you know and transform it into an AI-powered tool that creates what your clients paid for. Only 12% of people finish courses anyway. - So why explain copywriting when a GPT can co-write the sales page with them? - Why teach content strategy when a GPT can generate their calendar in the session? - Why deliver information when you can deliver transformation? The absolute best marketing you can create is client wins and client results and

What if giving away free stuff works better than running ads? Last month we tested it at Venice Beach. Gave away skateboards and meals to people experiencing homelessness. Just to see. The people who came with us walked away talking about: ❤️ Clarity and the "give first" energetic ❤️ Unfathomable ROI (you can't measure it, but you feel it) ❤️ Reconnecting to living bigger than yourself ❤️ Contribution > consumption Pretty cool. We're calling it Giving Games and we're trying to inspire $1 billion in giving over the next three years. (Sounds crazy but we're doing it anyway lol.) Made a video about the whole thing. Comment "GIVE" if this resonates and when we create the Giving Games Playbook we will send it to you so you can add this into your biz Dan @Alexander VandeLaar @Bc Serna @Whitstagram Hancock @Matthew Thompson @Luke Gilbert @Kevin Lee @Madhuri Pura Dasa @Tina Roach @Auroara Leigh