*EDIT: Share your best stories about Mike. Who was he to you? What did you learn? How will you keep his legacy alive?* I propose today’s coffee hour should be in memory of Mike Mentzer. He passed 25 years ago today. I encourage everyone to bring their best stories and what we all have learned from him. Cheers, Jeremy

From tomorrow, I'm away for the week in Dingle, County Kerry (Ireland) for a short break with the family 😁 Have a great week guys!

I just LOVE this intro video from Max Strength Fitness. Not only does it inspire me to run through walls, it's an excellent example of how to talk about what you do. Jeff articulates their differentiators, workout process, and the benefits really, really well. See how you can adapt some of the ideas to your business to help you attract and retain more clients. MSF are a fast growing HIT franchise with 20 locations (6 pending) across the US. Two of their original corporate locations generate >$900k in revenue with 30% net profit margins.

Tom and Emily Fairbanks run Strength Studio — a husband-and-wife team building a thriving HIT business in rural Minnesota. They just hit their 2025 goal early: - 125+ intro sessions booked this year - 86% conversion rate - 100% referral-based growth — no ads, no funnels - Team of 6 trainers and expanding - Currently preparing to buy a building and move out of their leased space They use ARX, MedX, and Nautilus — but they’re not dogmatic. Everything is programmed based on client needs, with high-touch instruction and thoughtful progressions. Their growth strategy? Keep it simple: - Blow people away with the first session - Educate clients well - Ask for referrals (especially spouses) - Get 1x/week clients training 2x/week - Let great workouts and great systems do the talking

I just stumbled on this community in the craziest way. I uploaded a YouTube short about failure showing footage of Mentzer with a client. I was telling some guy on the forum about it only to find out he's the guy in the footage! I probably wouldn't have glazed Markus the way I did, had I known I was immedietly going to talk to him about the footage 😅. It seems to me this is a community that has been focused first on bringing value to customers. I respect it. But I think the time will come when the HIT philosophy will reach a wider audience. I notice nobody on this forum is talking about the Mike Israetel PhD drama. Again I can respect that. But I think it is relevant to where we are at in this moment. Brief overview: Isreatel of YouTube channel Renaissance Periodization is known for bragging about being super high IQ and being a leading expert in his field (field unspecified). Solomon Nelson gets ahold of his PhD and tears it to pieces, in a YouTube that now has 1.4 million views, but also has countless reaction videos throughout the fitness YouTube space. Mike then has his personal PR team upload a forged document to the academic archives. This forged document was so poorly done it was extremely obvious it was fake. Plus the meta-data showed it was Mike Israetel's PR company that had recently uploaded the file. How does Mike Israetel's PR team have access to the academic archives? I can't be certain, but most likely through Mike Stone. Who is Mike Stone? Mike Stone is the protégé of Tudor Bompa who brought Periodization to the west after it's inception in Lysenkoism error Soviet Union. Periodization took off during the error when the Olympics were not testing for PEDs, and steroids were being used by athletes. The Soviet Union looked to a Physiologist in Medveyev to perscribe exercise based on his presumed understanding of how steroids would work. The precedent of letting physiologists dictate exercise perscription was thus set during a time when steroids were not only the cutting edge new technology, but kept secret and without any oversight from the Olympics.