Here’s the secret to posting every day, even when you have “nothing to share” 👇
i know the feeling of staring at a blank screen and thinking, i should post, but i have nothing. most of the time, “nothing” really means, nothing that feels smart enough, polished enough, or new enough. that is a hard standard to live under, and it makes posting feel like a test you can fail. the shift is to treat posting like service, not performance. you are not trying to impress strangers, you are trying to help the right people take one small step. when you build an idea bank and a few templates, you stop relying on mood. you also start noticing that your day is full of content. a question you answered, a mistake you fixed, a decision you made, a process you repeat. none of that is flashy, and that is why it works. if you do this for a week, you will feel the difference. you will still have days where it feels annoying. but you will not be stuck. you will have a next move, and that is what consistency really is, having a next move even when you are tired. 1️⃣ Define the win (so “daily” is actually doable) Posting every day is not the real goal. The real goal is to publish one useful idea that matches your audience and your offer. So define your minimum post. Use the 1-1-1 rule, 1 idea, 1 example, 1 next step. Example minimum post: “One mistake I made (idea), what it cost me (example), what I do now (next step).” Why this works, it removes the pressure to be original. You are just being clear. Your brain stops hunting for “big” ideas and starts noticing small, real moments you can teach from. 👉 Do this now: Write your minimum post rule in one sentence and put it at the top of your notes app. 2️⃣ Build your idea bank (so you are never starting from zero) Most people do not lack ideas. They lack a place to catch them. Make one simple “content inbox.” Notes app, Google Doc, whatever you will actually use. Then use the 4 buckets so you can file ideas fast, Pain, Proof, Process, People. Pain = problems your audience says out loud.