Google spent millions of dollars studying how people decide who they trust and buy from. What they found is often called the 7-11-4 rule: 👉Before someone takes action, they usually need 7 hours of exposure,11 interactions, across 4 different places Here’s the problem 👇 Most clinicians show up once… and then disappear So here’s the honest question (no judgment): If a potential client or referral found you today, would they see you enough times, in enough places, to trust you? Or would they see: - one Psychology Today profile - one website - and… that’s it? The risk isn’t that you’re a bad clinician. The risk is that a great clinicians stays invisible. The good news? This isn’t about becoming a marketer. It’s about showing up clearly and consistently so the right people can find you. I’m dropping: - a short article explaining the 7-11-4 idea in plain language (Click the link here) https://medium.com/%40kasimaslam/googles-7-11-4-rule-and-why-it-matters-f274205dba0f - a quick YouTube video that breaks it down in under 5 minutes (attached below👇🏻 How visible do you think you are right now?

So I found out that our associations (AAMFT, AMHCA, NASW, etc) have our information available for sale! For real! Check it for yourself. https://lists.infocusmarketing.com/lists/category?fbclid=IwVERFWAPIZs5zcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEe33SR-XOA8uWWPAtL-C5Dz6sqbVwNW_NxCnc59fpr-xbe4q-ubKD0F9SQJ0c On the plus side, this may be an excellent resource for the entrepreneurs in here whose target audience is therapists. 😂

Hi everyone, I’m Samantha. I’m an LMSW based in Michigan with 24 years of experience in therapy, administration, and owning both solo and group practices. A significant and ongoing part of my work now centers on compliance strategy and practice protection. I help therapists and practice owners navigate HIPAA, privacy, and related requirements by translating regulations into practical, usable systems for real clinical settings.

Just read something interesting. When people go to Home Depot to buy a drillbit, they don’t actually want to buy a drillbit. They want to buy the hole in the wall. But even further than that, they might want to buy satisfaction of doing it themselves, or the admiration from their spouse after getting it done, or peace of mind after cleaning up and having a shelf hung on the wall. What does your client want to buy and are you speaking to that want?