Google spent millions of dollars studying how people decide who they trust and buy from.
What they found is often called the 7-11-4 rule:
👉Before someone takes action, they usually need 7 hours of exposure,11 interactions, across 4 different places
Here’s the problem 👇
Most clinicians show up once… and then disappear
So here’s the honest question (no judgment):
If a potential client or referral found you today, would they see you enough times, in enough places, to trust you?
Or would they see:
- one Psychology Today profile
- one website
- and… that’s it?
The risk isn’t that you’re a bad clinician. The risk is that a great clinicians stays invisible.
The good news? This isn’t about becoming a marketer. It’s about showing up clearly and consistently so the right people can find you. I’m dropping:
- a short article explaining the 7-11-4 idea in plain language (Click the link here)
- a quick YouTube video that breaks it down in under 5 minutes (attached below👇🏻
How visible do you think you are right now?