Junior pay in UK tech varies a lot, but £24–25k is definitely the bottom end, not the standard for a skilled worker. Plenty of junior roles sit around £28–35k, and the £50–80k graduate salaries you see are usually from finance, big tech, though those are competitive and not the norm. IMO - Companies don’t usually pick the cheapest candidate, they pick the one who seems confident and capable. If you price yourself too low, it can signal inexperience or lack of confidence rather than being “easier to hire”. A safer approach is to put something like “market rate for a junior role” or £28–32k, depending on the job. You’re not demanding the moon, but you’re also not undervaluing yourself.