Most people lose money on ads not because of creatives… but because they bid wrong. Here’s how pros actually do it 👇 1️⃣ Start with Lowest Cost (Almost Always)If your pixel isn’t fully dialed in, don’t overthink it. Lowest Cost lets Meta learn faster and find cheap conversions. 2️⃣ Use Cost Cap only when you have DATACost Cap is powerful after you know your true CPL. No data = Meta will choke delivery. 3️⃣ Avoid Bid Cap unless you’re advancedBid Cap limits volatility but can kill volume. Great for scaling, terrible for learning phases. 4️⃣ Scale budgets before touching bidsTop advertisers change budget → creative → audience, bids come LAST. 5️⃣ Watch delivery, not just CPLIf spend is slow, your bid is too tight. If spend is flying but quality drops, pull back. Top 1% mindset:👉 Let Meta do the work early.👉 Control only when you’ve earned the right with data.

1️⃣ Before / After Ads (The Proof Engine) People don’t trust claims.They trust visual change. 👉 Best for: clinics, fitness, beauty, real estate, services👉 Rule: no hype, no over-editing — clarity beats perfection👉 Hook: “This is what happens when you fix the real problem.” This is the fastest way to stop skepticism. 2️⃣ Emotion-Based Ads (The Scroll Stoppers) Logic doesn’t convert.Emotion does. Fear, frustration, relief, confidence, desire — pick ONE. 👉 Speak to the pain before the solution👉 Make them feel understood in the first 2 seconds👉 If they say “that’s me”… you win If your ad doesn’t trigger emotion, it’s wallpaper. 3️⃣ Problem–Agitation–Solution Ads (The Closers) This is where sales are made. • Call out the problem• Twist the knife (politely 😄)• Then introduce the solution 👉 “Most people struggle with X…👉 Here’s why it keeps happening…👉 And here’s how we fix it.” Simple. Deadly. Scalable. 4️⃣ Authority / Expert POV Ads (The Trust Builders) People buy from leaders, not companies. 👉 Doctor talking to camera👉 Founder explaining ONE insight👉 Expert correcting a common myth Teach one thing.Don’t sell.Let authority do the work. 5️⃣ Social Proof Ads (The Risk Reducers) Humans copy humans. Testimonials. Screenshots. DMs. Results. Numbers. 👉 “We helped 37 people do X in 30 days”👉 “Here’s what clients say after working with us” If they see others winning, resistance drops. FINAL RULE (Read This Twice): No single ad type scales forever.Rotation + consistency = domination. Most people quit because they’re bored — not because the ads don’t work. Stay consistent. Stay strategic.That’s how the top 1% play the game. 🔥

Welcome everyone 👋 This group exists for one reason:👉 to make Facebook & Instagram ads clear, practical, and understandable. No gurus, no overcomplicated funnels. At first, this group is 100% free. I’ll be sharing: - Simple ad frameworks - Real examples from live ad accounts - What actually moves the needle (and what doesn’t) Feel free to: - Ask questions (even basic ones) - Share wins or lessons - Lurk and learn if that’s your style Quick intro if you want 👇Who are you and what are you running ads for right now? Let’s keep it simple and useful. 🚀