Jan 8 • General discussion
📢 Facebook Ads Bidding: Top 1% Tips (Save This)
Most people lose money on ads not because of creatives… but because they bid wrong. Here’s how pros actually do it 👇
1️⃣ Start with Lowest Cost (Almost Always)If your pixel isn’t fully dialed in, don’t overthink it. Lowest Cost lets Meta learn faster and find cheap conversions.
2️⃣ Use Cost Cap only when you have DATACost Cap is powerful after you know your true CPL. No data = Meta will choke delivery.
3️⃣ Avoid Bid Cap unless you’re advancedBid Cap limits volatility but can kill volume. Great for scaling, terrible for learning phases.
4️⃣ Scale budgets before touching bidsTop advertisers change budget → creative → audience, bids come LAST.
5️⃣ Watch delivery, not just CPLIf spend is slow, your bid is too tight. If spend is flying but quality drops, pull back.
Top 1% mindset:👉 Let Meta do the work early.👉 Control only when you’ve earned the right with data.
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📢 Facebook Ads Bidding: Top 1% Tips (Save This)
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