1️⃣ Before / After Ads (The Proof Engine)
People don’t trust claims.They trust visual change.
👉 Best for: clinics, fitness, beauty, real estate, services👉 Rule: no hype, no over-editing — clarity beats perfection👉 Hook: “This is what happens when you fix the real problem.”
This is the fastest way to stop skepticism.
2️⃣ Emotion-Based Ads (The Scroll Stoppers)
Logic doesn’t convert.Emotion does.
Fear, frustration, relief, confidence, desire — pick ONE.
👉 Speak to the pain before the solution👉 Make them feel understood in the first 2 seconds👉 If they say “that’s me”… you win
If your ad doesn’t trigger emotion, it’s wallpaper.
3️⃣ Problem–Agitation–Solution Ads (The Closers)
This is where sales are made.
• Call out the problem• Twist the knife (politely 😄)• Then introduce the solution
👉 “Most people struggle with X…👉 Here’s why it keeps happening…👉 And here’s how we fix it.”
Simple. Deadly. Scalable.
4️⃣ Authority / Expert POV Ads (The Trust Builders)
People buy from leaders, not companies.
👉 Doctor talking to camera👉 Founder explaining ONE insight👉 Expert correcting a common myth
Teach one thing.Don’t sell.Let authority do the work.
5️⃣ Social Proof Ads (The Risk Reducers)
Humans copy humans.
Testimonials. Screenshots. DMs. Results. Numbers.
👉 “We helped 37 people do X in 30 days”👉 “Here’s what clients say after working with us”
If they see others winning, resistance drops.
FINAL RULE (Read This Twice):
No single ad type scales forever.Rotation + consistency = domination.
Most people quit because they’re bored — not because the ads don’t work.
Stay consistent. Stay strategic.That’s how the top 1% play the game. 🔥