My LinkedIn Dm strategy to close inbound leads - Part 2
In my last post, I shared how I closed $5000+ worth inbound leads from LinkedIn using just lead magnets. But that was just half of the process. Let me explain my DM strategy to close the remaining prospects. After I send a DM, I look at their profile. If it's my ICP or I can help them, I personalize the message and ask a very simple question: "X, where are you thinking of using this automation?" Just that... After they respond, I have another lead magnet ready with a Loom video that I created a year ago. I share it with them and say it will be helpful. After that, I ask the reason why they want to automate (dream outcome). After these two conversations, sometimes the conversation goes dead, and sometimes it continues. If it goes dead, after 2 days, I follow up with an offer to help them set up the automation to achieve their dream outcome. If the conversation continues, I ask for permission to ask 3 questions to understand them better. Then I ask: Q1: X, how much money have you allocated to solve this problem? Q2: X, when do you want to solve this problem? Q3: X, tell me about your current process. Just the answers to these three questions tell me their budget, when they want to start, and their current process to see if I can automate it. One thing to remember: after they answer, don’t immediately ask another question. First, mention their answer, associate it with a previous client trait and social proof, and then ask the next question. This is also called the AAA method by Alex Hormozi. Watch his YouTube video for a better understanding. After they answer the 3 questions, I offer them a small 15-minute call to help them. This is my simple strategy, and yes, I build relationships with them by engaging in the comment sections of their posts So if it was helpful, let me know So what next: Stop outbound lead generation and start building content. 5 months ago I was on a group call with Leo and I ask him how i should do lead generation and he said he don't know he focus on content only.