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4 contributions to PPC Launchpad
Google Ads Location Radius Targeting
Anyone else having issues not being able to select location radius anymore on Google Ads? It used to populate a map and I could see targets and also radius. Now it's not even an option.
Google Ads Location Radius Targeting
0 likes • Mar 10
Google Ads ditched radius targeting for Search, Shopping, and Performance Max campaigns. Now, instead of setting a distance around a location, you have to target specific cities, regions, or countries.
Using old conversion data
Hey there! I managed our real estate business's Google ads back from 2018-2022 and always did manual bidding for leads. I maintained pretty good stats. 10%+ CTR, $11 a lead. We took a break from real estate, but its time to get things moving again. I have a lot of data still stored up in the campaign and I'm getting it going again. Obviously, a lot has changed. The automated bidding strategies are here and more refined. Costs have gone up and the market is completely different as an external change. I've been working on getting my manual bid strategies going again. Lead conversions are slower than before but CTR and everything else is looking good. Would using CPA without much recent data be worth it or should I gather more data first? I tried doing a CPA campaign to split test against my manual bidding and the CPA just hogged all the traffic. Any tips would be helpful.
0 likes • Mar 10
I would suggest getting around 20+ conversions (form fills, phone calls) in your campaign w/manual bidding, then migrating over to Max Conv. w/tCPA (set it very close to the CPA you have been achieving, then massage over time). Real estate can be a tough industry for Google, especially with the rising CPCs & flooding competition. If you can upload a customer list to help sculpt the bidding algorithm, that could help dial things in a bit quicker. Best of luck.
Ad Group not spending budget for months
Hi everyone, I had a campaign with 3 ad groups, later on I have added a 4th one but it has never spent any budget for over 6 months now. I have tried adding negative keyword to avoid competition with the other ad groups but it still not running. Do you please have any suggestions? I really appreciate any help you can provide. Please check the screenshot attached. the 4th new ad group is a general ad group (the category service) while the other 3 are exact services
Ad Group not spending budget for months
0 likes • Mar 10
You are doing the right thing by funneling traffic w/negative keywords, but there could be many other reasons why its not serving (bid strategy, campaign settings, the ad itself). Do you mind sharing a screenshot of the campaign settings?
Best Tool for Product Feed Segmentation?
Is Datafeedwatch the best solution for splitting product feeds for Google PMAX or is there something better/more user friendly? Shopify "Google & Youtube" app looks like it just syncs all of the product feed and I noticed Merchant Center interface has changed from the the time the product feed video and pmax video was recorded. Want to make sure we aren't showing our whole collection of products when trying to only push our best sellers, etc. kind of thing. Thanks!
1 like • Sep '24
Datafeedwatch is a nice step up from the app integrations from Shopify or any other third party web platform, as it gives you more control over rules and conditions you can set up (like product type in this case). GoDataFeed is another platform that is similar. My favorite shopping feed platform for feed optimizations is Feedonomics, but it can be quite expensive.
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Ryan Shaffer
1
4points to level up
@ryan-shaffer-6564
Sr. PPC Specialist at Grow My Ads.

Active 7h ago
Joined Nov 16, 2023
Fort Wayne, IN
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