The art of repetition. Taking note of my calls or recording them. After, studying everyone and learn form them.

Vincenzo Ferrera very good point, openings are something you have to break the pattern of any commercial call. @Apdinuur Apdalla as Vincenzo says, you have to speak their language and break the pattern of typical calls with their language. Maybe that niche doesn't like to be too friendly and prefers a more serious tone. Try several things but above all learn, as Vincenzo says, their language.

@Eugenio Artiles wow

I have a lot of respect for Alex Hormozi, I've read his books, and he's right about a lot of things. I mean, the guy runs a 100M company, so there's that. But here's the thing—I don't think it's right to use the word "expensive" as the standard. At least, the theory doesn’t tell me the same thing. Mainly because price and value aren't the same thing, and calling something "expensive" implies its value is below the price, which is a personal thing. What I mean is, I like @Mauricio Machado's approach better, which is to anchor a price at 20x and then bring it down to the real cost. If you want, you could even add: "If you're paying 20x, what would you expect from the product?" This way, the prospect tells you what they’re expecting. If you’ve got a good product, it's already included in the price, and then you surprise them with the actual cost. That way, in theory, you'd take away the price objection.

Thaks a lot for sharing this way of introduction. Have tried this intro in your cold calls? Have you recorded the calls and make some statistics on how your phone calls perform? It would be really interesting to look at some data.

@Aiden Patrick thank you for answering my question