“Because if you don't sell it well, the person who needs it most goes home without it” Love this line as it shifts your thought process to I’m helping this person.

1. What do you sell? In short - Package holidays, travel, cruises 2. What pain or problem does your prospect have when they come to you? Either wanting to explore the world, get out of the UK or have a relaxation break 3. How does your product or service relieve that pain? Flights, accommodation, transfers etc to get to a certain destination for their needs / wants 4. If all of the above is true — why is selling it well your duty? Because if I don’t sell them it well, then they will not be able to go and they won’t have the experience, some of them to hit their bucket list and lifelong dreams.