Stop Using Networking As Procrastination
âOh, but Iâm networking. Itâs good use of my timeâŚâ But look at what you did in those networking calls. You talked about whatâs gonna happen in that new TV show that you both watched. You gave the spoilers to the upcoming chapter of that fiction book you both love. You talked & felt good about how many calls you hopped on that week. You talked about everything except for the thing that matters the most, your business. No wonder youâre not getting more sales lately. âBut I did talk about my business when they asked me what I didâŚâ Yeah, rightâŚstay in your lil bubble. Remember, business is: money in. Thatâs it. Not networking or hopping on calls just to pass your time. Now Iâm not saying donât network. Networking is good, but only if you use it properly. Your goal in networking should be to provide as much value as you can. Your aim should be: âHow can I help that person?â Be the doctor and diagnose that âpatientâ whoâs on the other end of the call. I canât tell you how many times Iâve seen people just having a good time on these calls. Sure, have a good time. Have a good laugh. Life shouldnât be dull. But donât get distracted from your goals. Have a time set for casual chill calls with the people you enjoy talking to. But then have separate calls just to present value. Put all attention on that person. Shower them with value. And then pitch your offer if you believe that you can help them. But donât hide behind the comfort of smiles & laughter just to avoid doing the work. Donât use networking as a means of procrastination. If youâve made this mistake in the past, donât worry. Go through all of your contact list⌠And go through the people, who youâve already had âfunâ with on previous calls. And now, hop on a value call with them. Keep the fun out on this short, action-packed call. And pour all the value out, without holding anything back. And see how much real progress you make in a few days. Because remember, with each value-based callâŚ