Today I want to talk about a smart business guy who almost let his offers rot... Chaddie the Baddie here... I just wrapped up a call with this sharp guy on Tuesday. He's been in Travis Sago's $48k a year mastermind in the past. Hundred's of thousands made in the ecom space. Last year I bought this killer Black Friday / Cyber Monday training from him that helped me get sales. Now 71 days away from Black Friday 2025? His offer is just sitting there. Collecting digital dust. Why? Same problem most smart business people have... NO TIME. He's building a new ecom business and was about to let his proven winner just sit on the sidelines. It took over a week to get him on a call because he's packing and shipping 40 - 80 orders a day. Over a week ago he sent his list an email... He told us all that he had to put something on the back burner. Unfortunately, it would be his email coaching business. That's when I swooped in. After some back and forth by email I asked him a simple question... "What if we ran a quick test to see if there is interest in licensing this offer? " His response? "Excellent idea. Let's do it. Let me know what you need to get started." Boom. On the call, he was totally open to whatever I wanted to do. I even told him that this is an easy layup and is he sure he wouldn't want to just do this himself? He confirmed he's giving me full control to steer the ship. Now I'm building out the test...the core offer and a few emails. Everything goes out to his audience next week. Whether this gets sales... Or craps the bed... I have a lot of upside and little downside with this. He looks like a hero to his people. His people get to license something that already worked. I'll also be picking up a license to resell it. Win-win. Here's what I want you to realize... There are THOUSANDS of smart business people with assets just sitting there collecting digital dust. They've got winning offers. They've got audiences. They just don't have the TIME to turn them into something their people can profit from.