Howdy fellow PiggyBANKERS! I shared this originally in Royalty Ronin but thought it was important to share here too. I've never been musically inclined. My dad's a fantastic guitarist. Never rubbed off on me. Can't sing a lick either. But I love music of all kinds. And last week I finally put my finger on the ONE thing almost all my favorite songs have in common. Contrast. Here's what cracked it open. I was on Apple Music listening to Blink-182 when a song I'd somehow never heard came on. "Stay Together For The Kids." Fell in love with it on the spot. Listened to it at least 15 times already. Where was I when this one came out LOL? Here's what got me... Mark Hoppus sings the verses soft. Gentle guitar, easy drum beat. Then it all goes HARD... And Tom DeLonge slams into the chorus. Soft. Hard. Soft. Hard. Back and forth the whole song. Two voices, two energies, crashing against each other. And that contrast is exactly why it grabbed me (and thousands of others). It's also the thing missing from most offers (including mine). So here's a reminder to me and any other PiggyBANKERS who thinks they need it. When an offer is clearly different, clearly desirable and clearly doable... When people can feel the contrast between the old plan and the NEW plan... The mind grabs it instantly. Yes or no comes easy. But when an offer sounds like everything else out there? The mind can't get a grip on it. It stalls. And a stalled prospect doesn't buy. Sameness doesn't just fail to help. It kills the sale. So the next offer you together for your people... Give it as much contrast as a Blink-182 song. Make the difference so loud they can't miss it. - PB Chad P.S. If you need help creating a no-brainer offer that has strong contrast? Check out the No-Brainer Campaign now in the classroom.