I'm presenting on this exact topic live tomorrow at 7 pm London time (2 pm ET / 11 am PT), so it's front of mind. Here's the core insight for anyone not able to catch the session. Most people chasing YouTube monetisation are optimising the wrong thing. They're trying to squeeze more ad revenue out of views, when the real money is in what happens after someone watches. A free Skool community linked from your videos does something a website can't. It gives cold traffic one single action to take: joining is free, and once they're in, you're building a relationship instead of hoping they come back to your channel. That's the difference between a viewer and a member. I run The Content Revenue Lab this way. YouTube brings people in, the free community builds trust, and paid offers come later once that trust is there. No large subscriber count needed. No expensive setup. Just a clear path from video to community to income. If you're building a YouTube channel to grow a Skool community, this is what we focus on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab