@Antonio Cent … the ash stays through the life of the fragrance, but moves more to the background in the dry down. I was watching an interview with the creator/perfumer who said he wanted a fragrance that was indelibly French, and in his mind nothing says French or Frenchmen more than cigarettes and lavender, so that is what he based the scent on …

… firstly - Justin is one of the more chill fragrance guys on IG/YT and I do enjoy his content. Next, I have been known to beat the performance drum myself more than once and have been directly asked about performance in reviews I’ve done here. But for me it’s more of a cost/benefit comparison than anything else. I love LV fragrances but they don’t last on me, so I can’t justify in my mind spending $300-400 on something that won’t even last a 20 minute drive to work. Acqua di Parma has beautiful fragrances that I’ll buy again and again but only get 2-4 hours with, but they are usually within my budget so I can justify it. If your budget allows you to buy a $600 bottle of Pacific Chill and keep it in your bag to reapply several times a day and then refill once a summer, you do you 🙂

@Jon Jacobs … it’s pretty good 😊