If your ads aren’t converting, it’s likely because your messaging isn’t hitting the mark. At Linx Media, we’ve tested countless strategies, and these three angles consistently deliver results for coaches: Problem > Pain > Solution: This one speaks directly to your audience’s struggles. Start by highlighting their problem, make them nod their heads in agreement. Then, tap into the pain they feel because of it. Finally, offer your solution as the relief they’ve been waiting for. This angle speaks to their emotions and makes them see the value of what you offer instantly. Before & After Client Stories: Nothing sells like real-life transformation. Show your audience the journey, where your client started, the obstacles they overcame, and where they are now. This angle is highly relatable and helps potential clients picture themselves achieving similar results, creating an emotional connection that pushes them to take action. Myth-busting & Controversial Takes: People love to challenge the status quo. Using this angle, you challenge commonly-held beliefs in your niche, providing a fresh perspective that gets attention. Not only does this spark curiosity, but it positions you as an authority willing to stand apart from the crowd. When you combine this with valuable insights, it sparks trust and drives engagement. When these ad angles are used strategically, they do more than just grab attention, they convert.

How many times have you found yourself grinding through another week, thinking the more you do, the closer you’ll get to success? Here’s the reality: hustle alone won’t get you there. It’s the systems you put in place that make the real difference. Think about it: A well-oiled machine doesn’t need constant pushing. It runs smoothly on its own. The same goes for your business. Whether it’s a high-converting funnel or targeted ads that bring in qualified leads while you sleep, systems do the heavy lifting. Which one are you? A. Working smart B. Working hard C. Working smart & hard D. I need help!!!

Not because ads don’t work, but because the strategy behind them is broken. Here’s what we see most often: Poor targeting – Ads are being shown to the wrong people. When your audience isn’t clearly defined or you rely solely on basic interests, you waste budget on cold traffic that was never going to convert. Weak messaging – Even the right audience won’t take action if the message doesn’t land. Generic copy, vague promises, or unclear positioning lead to low engagement and even lower conversions. No follow-up strategy – Getting the click is only step one. Without a proper nurture sequence, retargeting, or conversion system behind the ad, you’re losing warm leads before they ever have a chance to convert. At Linx Media we use advanced targeting to find your highest-intent audience, craft high-converting messaging that speaks directly to their pain points and desires, and ensure you have a follow up system that turns clicks into clients. Because ads don’t fail, strategy does.

Most coaches post consistently, but not strategically. If your content isn’t building trust, nurturing connection, and leading people toward a buying decision, it’s just noise. Here’s the framework we guide our clients through at Linx Media to ensure their content does the heavy lifting before ads even come into play: Proof – People don’t buy coaching. They buy results. Case studies, screenshots, testimonials, and before/afters build confidence. When someone sees someone like them getting the outcome they want, resistance drops immediately. Personality – Trust isn’t built through strategy alone. Audiences need to feel who you are. Content that reveals your values, quirks, beliefs, or behind-the-scenes moments humanises your brand and that’s what creates long-term loyalty. Value – Educational, actionable content positions you as the expert. When you consistently solve small problems in your content, your audience naturally trusts you to solve the big ones inside your offer. Build trust first. Sell second.

You don’t need more leads. You need better ones. It’s a common misconception in the coaching space: if sales are slow, the solution must be to generate more leads. But the real issue isn’t quantity, it’s quality. Many coaches unknowingly attract the wrong audience because their messaging is too broad, their targeting is off, or their funnel lacks the structure needed to filter for intent. As a result, they end up speaking to people who are “interested,” but not invested. This leads to wasted time, low conversion rates, and frustration. At Linx Media, we take a systems-based approach to solve this. We start by refining your positioning and messaging so it resonates deeply with your ideal client, someone who’s actively looking for a solution and prepared to make a decision. Then, we build out strategic ad campaigns that leverage behavioural data and interest signals to ensure your offer is shown to the right people at the right stage of their buyer journey. From there, we implement high-converting funnels designed to pre-qualify leads before they even reach your calendar, so you’re only speaking to prospects who are aligned, ready, and capable of saying yes. Because scaling a coaching business isn't about chasing numbers, it’s about building a predictable client acquisition system that attracts leads who are a true fit for your offer.