Apr 29 • General discussion
3 types of content every coach needs (steal this):
Most coaches post consistently, but not strategically. If your content isn’t building trust, nurturing connection, and leading people toward a buying decision, it’s just noise. Here’s the framework we guide our clients through at Linx Media to ensure their content does the heavy lifting before ads even come into play:
Proof – People don’t buy coaching. They buy results. Case studies, screenshots, testimonials, and before/afters build confidence. When someone sees someone like them getting the outcome they want, resistance drops immediately.
Personality – Trust isn’t built through strategy alone. Audiences need to feel who you are. Content that reveals your values, quirks, beliefs, or behind-the-scenes moments humanises your brand and that’s what creates long-term loyalty.
Value – Educational, actionable content positions you as the expert. When you consistently solve small problems in your content, your audience naturally trusts you to solve the big ones inside your offer.
Build trust first. Sell second.
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3 types of content every coach needs (steal this):
skool.com/10kmonths-w-content-ads-9961
Scale your business in 3 phases: Strategy → Content → Ads. Complete each phase before moving to the next - each step builds the next. 🚀
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