I got this post from @Travis Sago and LOVED it... Most biz owners believe a lead becomes before a sale. But there is something that needs to happen before a lead becomes a lead. I figured this out in the 1990’s… At a nightclub in San Diego… My buddy and I would go to the nightclub. We’d both pay the same cover charge to get in. He’d leave with 2 girls phone numbers. I’d leave with 6 or 12 numbers. (For the young ins: This was before social media.) Same “cost”…(Weekend cover charge) But I’d get 3 to 6 times the “leads”… BTW: He was taller than me. He had blond hair, blue eyes and a panty dropper smile. (He looked like a friendly Dolph Lundgren.) Business is the same way… I take over an audience and pull out 6 times (or) more “leads” than the audience owner…and 6 figures in sales. Why? Because there’s a step BEFORE they become a lead that my buddy and most biz owners aren’t aware of. It costs them a fortune in sales. 👉 Would you like me to share more about what I learned at a nightclub in Mission Beach? I’m never, ever without leads. I almost always have more than I can handle. Rooting for Ya, Travis PS I’m not sure my wife loves this story about my past!! 😆