I just read The Whole Truth of Online Marketing by Paul Easton and can say that its one of the most Honest books i have ever read. Paul is brutally honest about the experiences and the lessons gained from 20 year of his Industrial experience. It's very risky to write about the Black and white of the Industry as in today's world people only want to post and boast about Fake and exaggerated results. I would recommend and encourage every one in this Community to read it. Thank you Paul for sharing the Book! - Really Appreciate it!

Just a quick Note - I am Pushing Out with my You Tube channel. I have had a channel for a long time, but not done anything with it - Bunch of random videos. Now getting serious - Daily Shorts and weekly long form :) I am enjoying creating the content and going deep into the questions that come up. Check it out and subscribe here! https://www.youtube.com/@PaulEaston-DigitalPerformance/videos

Long week! I slept on Friday Morning!! Sorry Here is a link to lessons from this week:

This is a concise summary of your meeting on digital marketing, with key insights and actionable items outlined clearly. Here’s a slightly polished version with improved readability: Meeting Purpose: An informal coffee hour to share experiences and insights on digital marketing, focusing on Google Ads and SEO. Key Takeaways: 1. Google Ads Data Accuracy: Google Ads provides the most precise search volume data, essential for keyword research and campaign planning. 2. Conversion Optimization: Simplified contact forms and proper conversion tracking (e.g., thank-you pages) improve lead generation and data accuracy. 3. Algorithm Updates: Google may be favoring e-commerce sites with blogs over content-only sites, possibly targeting AI-generated content. Discussion Topics: 1. Google Ads Strategy: Active accounts provide the most accurate search volume data. Using exact-match keywords and test ads can yield valuable insights for both Ads and SEO strategies. 2. Website Conversion Optimization: Case Study: stoneheadstones.co.nz Issues: Complex contact forms and decision paralysis due to too many clickable options. Fixes: Simplified forms, dedicated thank-you pages, and added trust-building elements. 3. Google Ads Management: Focus on core metrics (e.g., leads and form fills). Align ad messaging with landing page content. Simplify reporting and management to focus on what matters. 4. Google Algorithm Updates: E-commerce sites with blogs are thriving. Content-only sites, particularly older ones, may face ranking penalties due to potential concerns over AI-generated content. Collaborative Opportunities: - Joint ventures on Google Ads projects with course participants. - Willingness to join client calls referred by participants. Next Steps: 1. Explore classroom links for lessons and resources. 2. Review and update the "Google Ads for Service Businesses" course. 3. Interested participants to connect for joint ventures or client referrals.