Hi everyone! I'm a digital educational product creator. I run a small business and right now, I'm struggling with SEO. I’m not sure how to help my business grow. I work really hard toward my goals, but I’m feeling frustrated with the progress.

Hey everyone, I run an online store too, and lately I’ve been feeling that constant juggle—between managing inventory, handling customers, keeping up with marketing… and still trying to grow. I’m curious—how are you all balancing things? Do you handle everything yourself, or do you outsource certain tasks? I’d love to hear what’s working for others in here. Always looking for better ways to streamline and support each other. Let’s share some ideas—what’s your current biggest challenge running your store?

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-------------------- This area is how I approach e-commerce 1. Benchmarking Before making any changes, it's crucial to understand what’s happening. Key factors include conversion rates, heat mapping, top-performing traffic sources, and email list segmentation. At Briscoes (ecom with 10 K Skus) I set up their e-commerce store and gained valuable experience in data performance. I discovered that visitors who clicked on a product image (instead of a text link) had a 50% higher customer value. I also focused on website optimisation, growing organic revenue to $20,000 per month by the third month. ---side note - a smaller site would not have grown as fast--- 2. Quick Wins Small changes can drive big results. For example, if a Google Ads search term performs well, where does the site rank organically for the same term? Many websites overlook internal content to support organic growth. Side note: I’ve noticed Google deprioritizing content pages that aren’t internally linked as important. 3. Growth Strategy The key ways to grow are: - Increasing repeat sales - Boosting average order value (AOV) - Improving conversion rate optimization (CRO) - Driving more traffic and diversifying sources A key strategy is refining what already works—A/B testing ads and setting up a robust tracking system—before experimenting with new methods. At a natural health eCommerce company, we tested direct mail using an excess of printed newsletters. We added a unique coupon code to track sales and hand-delivered them to a local area with the right demographic. The result? Zero sales—helping us avoid wasting money on a larger rollout. ----------------My thought on what to focus - it's always going to be on traffic, more eyeballs gives more data. Paid advertising will work fast, especially Google Shopping, and having an effective paid strategy gives you control. Most likely it will not do well when you first start it so be prepared to invest to learn, and focus on reviews to increase conversion from ads --------