Coffee call - · SEO And Digital Marketing

Coffee call -

This is a concise summary of your meeting on digital marketing, with key insights and actionable items outlined clearly. Here’s a slightly polished version with improved readability:

Meeting Purpose: An informal coffee hour to share experiences and insights on digital marketing, focusing on Google Ads and SEO.

Key Takeaways:

Google Ads Data Accuracy: Google Ads provides the most precise search volume data, essential for keyword research and campaign planning.
Conversion Optimization: Simplified contact forms and proper conversion tracking (e.g., thank-you pages) improve lead generation and data accuracy.
Algorithm Updates: Google may be favoring e-commerce sites with blogs over content-only sites, possibly targeting AI-generated content.

Discussion Topics:

Google Ads Strategy: Active accounts provide the most accurate search volume data. Using exact-match keywords and test ads can yield valuable insights for both Ads and SEO strategies.
Website Conversion Optimization: Case Study: stoneheadstones.co.nz Issues: Complex contact forms and decision paralysis due to too many clickable options. Fixes: Simplified forms, dedicated thank-you pages, and added trust-building elements.
Google Ads Management: Focus on core metrics (e.g., leads and form fills). Align ad messaging with landing page content. Simplify reporting and management to focus on what matters.
Google Algorithm Updates: E-commerce sites with blogs are thriving. Content-only sites, particularly older ones, may face ranking penalties due to potential concerns over AI-generated content.

Collaborative Opportunities: