💎 Why a Lifetime Subscription Model Could Actually Work (on Skool)
Hey everybody, I just watched this video that talks about lifetime deals, and I was thinking how this would also applies to our Skool communities. I might actually use these insights in the future (after I test out and see how the subscription model works). ➡️ Here's the summary: "I Made +$160K Selling SaaS Lifetime Deals" ⚫ The Bold Move That Changed Everything A SaaS founder broke the conventional wisdom by offering lifetime deals (LTDs) for his products, resulting in a 56% increase in revenue despite widespread warnings from other founders that this approach is "unsustainable" and "a race to the bottom." ⚫ The Success Story Founders Deck Bundle: A lifetime offer providing access to 4 SaaS tools (social media, AI support, link tracking, and graphics design) plus 2 future tools for a one-time payment of $799. ⚫ Results so far: - ~230 buyers - $160,000+ in total revenue - Net positive impact on subscriber base (+5 new subscribers) Previous Experience with Lifetime Deals - Feed Hive on AppSumo (2022): Top 5 bestselling product, $300,000+ revenue, 5,000+ lifetime users - Link Drip pre-sales: Many users still active 3 years later - Extensive data and insights from thousands of lifetime deal customers ⚫ Common Objections Debunked Myth 1: "Lifetime users never churn" Reality: Lifetime users DO churn for the same reasons as subscribers: - Business closure - Outgrowing the solution - Switching to agencies with different tools - Moving to new solutions Key insight: When accounting for "Jonathan users" (buyers who never actually use the product), lifetime users often churn faster than subscribers. Myth 2: "It's financially unsustainable" Reality: With proper pricing, it takes 37 years before Founders Deck users would become net negative investments. Myth 3: "It will destroy your subscriber base" Reality: Only 4.5% of Founders Deck buyers were existing subscribers, and the campaign actually netted +5 new subscribers overall.